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Mihir Group launched Wakad Business Bay in Pune, offering ready-to-move office spaces in one of the city’s fastest-growing commercial hubs. The challenge was clear – create awareness, attract serious buyers, and deliver high-quality leads that could actually convert into sales.
When Mihir Group approached us, they faced three major hurdles:
Low Market Awareness – Despite being in a prime location, the project wasn’t well-known among potential buyers.
Lead Quality Concerns – Earlier campaigns generated inquiries, but very few were genuinely interested or financially capable.
Budget Efficiency – They needed a strategy that delivered quality leads without overspending.
We knew that success here wasn’t just about generating leads, but about generating the right kind of leads. Here’s how we approached it:
Location-based ads focused on key business districts of Pune.
Interest targeting for business owners, startups, and corporates.
Lookalike audiences created from past campaigns to mirror high-intent buyers.
Showcased the USPs: Ready possession, vastu-compliant layouts, modern amenities, and strategic location.
Designed carousel and video ads to visually highlight office spaces.
Added qualification filters (budget, office size requirement).
Collected alternate phone numbers to reduce follow-up drop-offs.
Used multiple-choice questions to filter out low-intent leads right at the ad stage.
After investing ₹2,17,744, here’s what we achieved:
Total Leads Generated: 272
Qualified Leads: 163 (60% qualification rate)
Average Cost per Lead (CPL): ₹800
Reach: 3,07,000+ professionals in Pune’s business ecosystem
Impressions: 6,77,000+ ad views
Serious buyers were looking for 500–3,000 sq. ft. office spaces.
50% of qualified leads had budgets above ₹90 lakh – a strong indicator of purchase potential.
Most unqualified leads were due to budget mismatch or incorrect details, which our form filters helped minimize.
✅ A strong sales pipeline with over 160 serious prospects.
✅ Optimized CPL at ₹800, meeting industry standards for commercial real estate.
✅ Higher engagement & recall, positioning Wakad Business Bay as a premium choice in Pune
Optimized by Seraphinite Accelerator