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Case Study: Driving Conversions for Yashwin Enchante, Kharadi
Client: Vilas Javdekar Developers
Project: Yashwin Enchante, Kharadi, Pune
Objective: Generate qualified leads and confirmed bookings for a premium residential project in a highly competitive location.
Platform: Google Ads (Search & Display)
Campaign Duration: Jan 2025 – Aug 2025
Total Ad Spend: ₹1,14,300 (Approx.)
The Challenge
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Competitive Market: Kharadi is one of Pune’s most crowded real estate markets, making visibility difficult.
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High CPCs: Real estate keywords often cross ₹300–₹500 CPC.
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Conversion Priority: The client wanted actual site visits and bookings, not just inquiries.
Our Strategy
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Focused on high-intent searches like “Vilas Javdekar Kharadi”, “Yashwin Enchante”, and “VJ Developers Pune”.
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Used brand + project name targeting to capture buyers already considering the developer.
Ad Messaging
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Highlighted premium lifestyle features, prime location, and trusted developer reputation.
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Clear CTAs: “Book Your Visit Today” and “Limited Inventory Available”.
Conversion Optimization
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Optimized landing pages for faster loading and strong lead forms.
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Implemented conversion tracking to measure real inquiries and bookings.
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Allocated budgets smartly between Search (direct intent) and Display (awareness + retargeting).
The Results
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Total Clicks: 608 (Phase 1) + 125 (Phase 2) = 733 clicks
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Conversions: 22 total
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Confirmed Bookings: 3 direct bookings
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Average Cost per Conversion: ₹2,000 (Approx.)
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CTR: 1.81% on high-intent keywords
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Total Ad Spend: ~₹1.14 Lakh
Lead Quality & Insights
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Strong lead intent – most inquiries were project-specific, reducing wastage.
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Conversions included site visits + 3 confirmed bookings, validating campaign ROI.
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High CPC (~₹403 average in Phase 2) was offset by lower cost per confirmed booking.
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Lead Quality & Insights
✅ Direct Sales: 3 confirmed bookings from campaigns
✅ Optimized Conversions: Maintained ~₹2K per conversion, below typical industry costs
✅ Brand Visibility: Established Yashwin Enchante as a recognized premium project in Kharadi’s competitive market
