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Case Study: Driving Conversions for Yashwin Enchante, Kharadi
Client: Vilas Javdekar Developers
Project: Yashwin Enchante, Kharadi, Pune
Objective: Generate qualified leads and confirmed bookings for a premium residential project in a highly competitive location.
Platform: Google Ads (Search & Display)
Campaign Duration: Jan 2025 – Aug 2025
Total Ad Spend: ₹1,14,300 (Approx.)
The Challenge
Competitive Market: Kharadi is one of Pune’s most crowded real estate markets, making visibility difficult.
High CPCs: Real estate keywords often cross ₹300–₹500 CPC.
Conversion Priority: The client wanted actual site visits and bookings, not just inquiries.
Our Strategy
Focused on high-intent searches like “Vilas Javdekar Kharadi”, “Yashwin Enchante”, and “VJ Developers Pune”.
Used brand + project name targeting to capture buyers already considering the developer.
Ad Messaging
Highlighted premium lifestyle features, prime location, and trusted developer reputation.
Clear CTAs: “Book Your Visit Today” and “Limited Inventory Available”.
Conversion Optimization
Optimized landing pages for faster loading and strong lead forms.
Implemented conversion tracking to measure real inquiries and bookings.
Allocated budgets smartly between Search (direct intent) and Display (awareness + retargeting).
The Results
Total Clicks: 608 (Phase 1) + 125 (Phase 2) = 733 clicks
Conversions: 22 total
Confirmed Bookings: 3 direct bookings
Average Cost per Conversion: ₹2,000 (Approx.)
CTR: 1.81% on high-intent keywords
Total Ad Spend: ~₹1.14 Lakh
Lead Quality & Insights
Strong lead intent – most inquiries were project-specific, reducing wastage.
Conversions included site visits + 3 confirmed bookings, validating campaign ROI.
High CPC (~₹403 average in Phase 2) was offset by lower cost per confirmed booking.
Lead Quality & Insights
✅ Direct Sales: 3 confirmed bookings from campaigns
✅ Optimized Conversions: Maintained ~₹2K per conversion, below typical industry costs
✅ Brand Visibility: Established Yashwin Enchante as a recognized premium project in Kharadi’s competitive market
