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Client: Propmates Infra LLP
Project: Advitiya Luxury Baner, Pune
Objective: Generate high-quality leads and site visits for an ultra-luxury residential project
Platform: Meta (Facebook & Instagram) Ads
Duration: Feb 2025 – Aug 2025
Total Ad Spend: ₹1,83,067
Launching a luxury residential project in Baner came with unique hurdles:
Zero site visits from the previous agency despite months of ad spend.
Very low awareness in the premium real estate segment.
High-ticket pricing, requiring highly qualified buyers only.
Demand for quality leads, not just volume – site visit confirmations were the priority.
To deliver meaningful results, we focused on precision targeting, luxury-driven messaging, and lead quality filters.
Focused on HNI & upper-middle-class buyers in Pune.
Interest targeting around luxury lifestyle, NRIs, real estate investors, and business professionals.
Custom audiences built from previous high-ticket campaigns + lookalikes.
Highlighted USPs: One apartment per floor, rooftop amenities, exclusivity, and unmatched privacy.
Premium video and carousel ads showcased the lifestyle and actual project visuals.
Budget range filter to screen out non-serious buyers.
Questions to identify investment vs. self-use intent.
Alternate contact fields ensured better follow-ups.
Total Leads Generated: 173
Qualified Leads: ~40% (Approx. 70 serious buyers)
Average Cost per Lead (CPL): ₹1,058
Reach: 2,54,600+ premium prospects in Pune
Impressions: 6,98,500+
Site Visits Achieved:
Month 1: 2 site visits
Month 2: 8 site visits
Ongoing: Increasing steadily with retargeting & follow-ups
✅ Breakthrough in Site Visits – The first-ever site visits for Advitiya were generated.
✅ Efficient CPL of ₹1,058 despite targeting an ultra-niche luxury audience.
✅ High-Intent Pipeline – Consistent flow of qualified prospects for follow-up and future conversions.
Optimized by Seraphinite Accelerator